WOW was founded with the vision of ensuring that no girl or woman is left without the essential needs to manage her menstrual cycle, promoting health and hygiene. Their mission includes sanitary freedom for Indian schoolgirls and menstrual liberation for women, enabling them to match their male counterparts in working days.

They have funded the Ruthuchakra book in Kannada, English, and Hindi, distributing nearly 18,000 books to girls across their project areas over the past two years.